Safety in Motorcars

How to Buy a Safe Car

Start thing to do is to study about safety in autos. Purchase volumes and retrieve articles on-line in mags and on blogs. The greatest origin is books, which have been revised and thereby has indemnity for accuracy. To purchase records on-line is really simple and you have every titles in seconds, so I perfectly recommend buying books on-line, there are better known online bookstores like Amazon and Barnes and Noble and there are lesser renowned topical online bookshops like Online Boghandel and Saxo. You can purchase books on safety matters for almost all auto makes and models so you are set to buy your next car.

Safety and Kids in the Backseat

Driving with minors brings gainsays to your ability to concentrate and keep concentrated on the traffic. Babies and small kids must be placed in approved child safety seat with proper seatbelts. There are a great variety of authorities sanctioned kid chair, including the makers of Radian, Chicco, Autostol, Orbit and Sunshine Kids.

How to Practice Safe Driving

Regulation number one is to void getting absent and the most frequent strain components are minors, mobile phones, adjusting the radio or finding the cigarettes. Oh yes, and speaking to riders actually scores the number 1 spot. So keep your direction on the traffic. The 2nd rule is to remain on the route and have little breaks in which you can slow down, particularly on long travels and remember to get your bropas when passing the greater Scandinavian bridgeworks. The third rule is logical: The less time you spend on the road, the smaller hazard of experiencing an stroke which signifies that the faster you mov, the less time on the road and therefore less chance of taking an accident.

Traffic Exchange Sites are websites where you get page views of your own site in exchange for visiting others. Many such sites are available. However, choosing the right one or a combination of them can be a very time consuming process.

Basically there are two types. Manual surfing and Auto surfing. Some Traffic exchanges cater for Manual surfing only, some cater for Auto surfing only and some cater for both.

Manual surfing - This requires your input by clicking a button after a specified time period, generally 15, 20 or 30 seconds, although there are a few other variations. With manual surfing, the surfer is expected to view each site. However, with most exchange sites, it is possible to minimize or resize the windows. This defeats the purpose because it allows multiple sessions to be run simultaneously. On the better exchange sites, security measures are often used to deter this. These are normally random prompts that require user input. For example, after x number of page views, you may be required to enter a code, select a color or image or perform some other variation of this.

Auto surfing - This requires no input. However in reality, your input may be required because of popup or frame breakers. Some traffic exchange sites require that the pages run are maximized and although you can minimize the page yourself, it will automatically maximize at the next refresh. You will also find that with some exchange sites, pages will run on top whereas with others, pages will run quite happily underneath, allowing you to do what ever you like without ever viewing the page content.

Both manual and auto surfing will bring traffic to your website, but there is a much greater likelihood of your web pages being actually seen with manual surfing.

Credits - As well as surfing, credits are usually acquired for subscribing, for referrals and for any winnings associated with exchange site lotteries, games or competitions. These credits can then be used to increase the traffic to your site. Some exchange sites will also allow you to sell your credits to other members.

Free or Paid - The majority of Traffic Exchanges offer a paid option. This option may give you a better surf ratio, bonus credits, money for referrals or other benefits. Before paying however, it is important that you test how targeted the traffic is that you receive. There’s no point in paying for extra traffic if it doesn’t generate any more income for you.

Click for Credits or Buy Credits - Is it worth buying credits? This can depend on a number of reasons. The two main ones are time and money.

Let’s take an example

At the time of writing the cost of 2000 credits for free members of a well known Traffic Exchange Site was $40. This works out at $0.02 a click. For pro members the same $40 bought 2200 credits.

With the number of clicks limited to 250 per day and page views of 20 seconds this means that in theory it will take you 250 X 20 = 5000 sec or 83 minutes 20 seconds to view the 250 pages. However in practice you must allow extra time for clicking the next button, clicking the title of the page you will be viewing and any sites worth looking at.

Since I am a firm believer in practical results, I viewed the 250 pages. It took me 2 hours and 12 minutes to accomplish this. During that time, I accumulated 854 credits. To buy these credits would have cost $17.08 as a free member and approximately $15.53 as a pro member. Allowing for rounding up, this equates to almost 390 credits per hour or $7.80 per hour cash value.

Now ask yourself this. Would you work for $7.80 per hour?

I must emphasize that this is only one example and that other results will differ because of the random allocation of credits. It is shown here only as an example and to give you an idea of the cost implications for one particular traffic exchange site. The cost of credits may differ dramatically for different exchange sites. If you buy or intend to buy credits from a traffic exchange site, you can apply what is shown in the example. There’s no need to click on a large number of websites to find out if your exchange site is giving you enough credits for your money. A sample of around 20 sites should give you enough information to produce a rough value-for-money guide.

If you enjoy this sort of thing or want a break from train spotting, you could expand on this. Increase your sample size, increase the number of samples, select a good representation of traffic exchanges and tabulate your results. Choose enough sites and you will be able to create your own league table. There’s a market for everything.

Whether you use traffic exchange sites or not in the quest for more visitors to your site, you should at the very least know what they are and what they do. But don’t totally dismiss them. They are part of an expanding market. I recommend that you try at least one traffic exchange site. You could read every book on the subject, but without active participation, you will not be qualified to comment on their worth or suitability. The time taken for a few mouse clicks is a small price to pay. If it works for you, you have learned. If it doesn’t work for you, you have learned.

I was attempting to explain what a Traffic Exchange
is to one of my colleagues the other day because
we were talking about books. I told him that I had
recently written an audio e-book about the Traffic
Exchange Industry.

Of course he said “what’s that?” Whammo, just like
that I had his interest and was preparing to educate
a new convert. My associates who is a smart guy
informed me that Traffic Exchange does not exist in
the dictionary, that point got me thinking.

After our conversation and my webucation of a new
Traffic Exchange advocate I cracked open my trusty
Webster’s dictionary, I also did a search online of
course. Do you know what I found out? He was right.

The closest thing to Traffic Exchange in the dictionary
online or off was “traffic engineering” which is not
really close to what we are talking about.

How can an industry exist when it is not even defined?
No matter if you are a Traffic Exchange enthusiast, owner
Or just an occasional exchanger (surfer). I plea to you to
get behind me in defining what we do.

Here is my proposed definition of

Traffic Exchange: a medium of exchanging a website view
on the internet with some one else.

Also, here is my proposed definition of

Traffic Exchange Industry: the business of exchanging
website views online from one person to another.

Send me your thoughts on this most Important issue at:
Mark@ExchangeSecretsRevealed.com

Copyright © 2005 Mark Brown

Mark Brown ISS is the creator of the Traffic Exchange Industry hit E-Learning course “Exchange Secrets Revealed”
See the course at: http://www.ExchangeSecretsRevealed.com

I finally got my web site to the top of MSN for a very competitive keyword - “free paid surveys”.

I knew that if you want your website to rank high with the major search engines you must get other web sites link to yours.

I was also aware that there are several free ways to get links to your web site:

1. You can write and distribute articles.
2. You can write testimonials.
3. You can do reciprocal linking.

I had been using all of the above linking strategies, but my site just couldn’t make it to the top page of the search engines.

Things improved dramatically after I started posting informative blog comments related to the subject of my web sites.

Let me explain how to do that…

Simply, go to Google, or any other search engine, and type - “yourkeyword blog”. Visit any of the blog sites found by Google and look for “Comments” or “Feedback” links.

Click on the comment links and you will see other people posting their comments to the blogs.

Here’s how you too can benefit from it…

You can include your website’s link in the blog comments! Don’t forget to include your targeted keyword in the title of the comment.

Visit as many blogs related to your web site as possible and keep posting comments. Try to post informative comments, otherwise the blog owner may delete them.

Note that search engines love the content from blogs. If you keep posting comments to blogs, you will soon notice how quickly your website’s search engine ranking increases.

One of the best ways to check how many blogs with your site’s links have already been indexed by search engines is by going to MSN and typing - “link:yourdomain.com”

So, improve search engine rankings of your web site today by posting informative comments to blogs related to the subject of your site.

Learn all about one-way links to your website with free report “Easy Website Links By Writing Blog Comments” by Gerardas Norkus:
http://www.webmastertools4u.com/blog-links
Publishers can reproduce this article and change the URL to point to their own rebranded version.

Part 1: Getting Started

If you’re just getting started with ClickTracks, you’ll find it’s a very versatile tool. It presents information by overlaying it on your actual Web pages. It also allows you to create reports “on the fly” so that you can look at your visitors’ behaviour on your site in very different and detailed ways.

But if analyzing Web metrics is new to you, the charts, figures and mass of potential data can still be quite overwhelming. It’s helpful to have some starting points and questions in mind as you study the reports so that you can find the most useful information.

This article offers some ideas and examples to spark your thinking:

Navigation Report

This report shows you (among other things) how many visitors clicked on each link, and how long they spent on this page.

If you have links that receive few or no clicks:

* Is the link image or the link text too small? * Is it in a colour that doesn’t show up well or could pose problems for visitors with visual impairments? * Is it badly placed or hard to find on the page? * Is it too far down? - check the time spent on the page to get an idea of whether * visitors are reading most or all of the content. Remember that the first screenful of the page has the best chance of being seen.

If none of the above seem true:

* Is the link text confusing - perhaps the wording is different or not included on other pages? * Is the link not attractive or engaging to your visitors? * Or, is the content behind the link simply not of interest?

Links that receive many clicks:

* Should the content behind this link be highlighted even more on your site, since it is clearly of interest?

Placements to think about:

* If you have an internal search engine on your site, is it linked in a prominent place on each page? * Featured products or other items - can you increase the clicks that they receive by improving their position?

Time spent on the page:

* Does the average time on this page seem too short, especially if the page is long? - check the number of visitors who are exiting the site from this page. If a lot of people are spending a short time on a page and leaving, consider splitting the content across more pages:

* This can be especially helpful, e.g. when displaying a list of items for purchase - showing each on a separate page allows you to track which offerings are the most interesting to visitors, and to highlight them better

* Shortening pages also reduces the risk that visitors will miss items further down if they choose not to scroll

Search Report

This report shows the keywords and phrases that brought visitors to your site, broken down by individual search engines.

Which keywords or key phrases are most effective for you:

* Which search words or phrases draw the most traffic?

* Which search words or phrases result in the most time spent on your site? These are the visitors who are most engaged in your content, but what were they looking for when they came to you?

* Are there any surprises? Sometimes search engines pick up keywords from your site copy that you may not have thought of as significant - these can be valuable information about how your visitors describe or think about what you offer. A lot of demand for something on your site can give you ideas for enhancing or expanding your products and services.

Which search engines are the most effective?

* If your site is optimized for one search engine in particular, is that engine bringing you traffic? If you’re paying for search engine optimization (other than pay per click), is your service providing a justifiable return on investment?

* If you have very effective keywords on one search engine, can you improve their position on others?

* Do you recognize your non search engine referrers?

* How are you linked to? Are the references to you legitimate? Are there sites that link to you that you’re not comfortable with - either because they’re not describing your site offerings correctly, or perhaps you simply don’t want to be associated with them!

* Should you thank the referrer? Often, sites will link to you without letting you know. If you appreciate them for doing this, you can create an even stronger -and potentially more profitable relationship.

For help in creating specific ClickTracks reports, see Part 2: Labelling Options. For help in using ClickTracks to evaluate your “must-see” pages, see Part 3 of this series.

Part 2: Labelling Options

ClickTracks allows you to segment your visitors in many ways using the “Create Labels” tool. You create instant reports to answer questions about the patterns of specific types of visitor, and track their responses to your site.

Here are some ideas for using this option:

Comparing Search Engine / Non Search Engine Traffic

Visitors come to your site either from search engines, from other sites that link to you, from e-mail marketing messages or e-zines, or perhaps from their own bookmarks.

Use the ClickTracks “Create Labels” tool, and select “referred from any search engine” as your criteria to track all search engine visitors. Then, create another label using the same criteria, but select “Inverse” to identify all the visitors not referred from a search engine.

Now you can investigate:

Are search engine visitors more responsive to your site than those who find you in other ways:

* Which type of visitor spends longer on the site?

* Which type of visitor is more likely to reach one of your “goal” or “must-see” pages? (see Part 3 of this series for more on this topic).

If you have very specific keywords, then probably search engines will produce your most valuable traffic.

However, if you are publishing content on external sites that link to you, visitors from these sites may be more valuable than those from search engines, since they already know about your products or services, maybe have read something that you’ve written, and are more ready to do business with you.

Comparing Short / Long Visits

Looking at the amount of time spent on your site can give clues as to how well it’s meeting visitor expectations and engaging their interest.

Use the ClickTracks “Create Labels” tool, and select “had a certain session length” combined with “at most 5 seconds” as your criteria to track people who left your site almost immediately. Then, create another label using the same criteria, but select “at least 60 seconds” (or your preference) to identify all the visitors who spent some significant time on your site.

Now you can investigate:

Which are your best performing keywords and referrers:

* Which keywords and referring sites result in long visits?

* Which result in short visits?

If you have a lot of traffic from certain keywords, but these result in very short visit lengths, check the landing pages for those searches (see Part 3 of this series for more on this topic). It may be that the first page that visitors see is not meeting their expectations, and should be modified.

If you have keywords that are very successful in generating visitors who stay on your site, check that you’ve optimized them for as many search engines as possible.

Which pages do the people who stay on your site (long visits) see:

* Which pages engage your visitors the most? (check the time spent on the page from the Navigation report). Then ensure that you have appropriate calls to action on these pages to drive your traffic to the next step, so that visitors are not leaving from these points.

* Are these pages attracting enough traffic?

If you have pages which are clearly successful once you’ve got visitors to them, are there ways to increase the number of people who see them? Is the navigation to these pages sufficiently attractive from other parts of your site? Should they be better positioned?

For help in using ClickTracks to evaluate your “must-see” pages, see Part 3 of this series.

Part 3: Evaluating Critical Pages

Landing Pages

It’s important to know the exact pages of your site that the various search engines link to for each of your major keywords and phrases. These are called “landing pages”, and are the first pages that visitors see when they click on search results.

Landing pages are critical for initial impressions and credibility, especially for people who are not familiar with your business. It’s also important to ensure that these pages fulfill the visitors’ expectations based on their search terms.

Use the ClickTracks “Create Labels” tool, and select “used a certain search engine query” combined with the keyword or phrase as your criteria to track people who came to your site with that search.

Now you can investigate:

What are the Top Entry Pages (i.e. “Landing Pages”) for this search term:

* Is the search term included in the page content? Often, visitors will be looking for their keywords to confirm that they’re in the right place. If your page doesn’t seem relevant to them, they’ll leave.

Combine the landing page information with Top Exit Pages or Short Visits for this term for clues as to whether your landing page is sufficiently engaging.

Does the Landing Page drive visitors into the rest of your site:

* If you do have relevant content on the page, but visitors still leave, could there be other reasons for their lack of engagement?

Landing pages are also those that you link to in your e-mail marketing messages - and again, are the first thing that the reader sees when they click through from one of your campaigns.

Often, site owners assume that every visitor sees their home page, which is the primary means of navigation. Your landing pages are the first that visitors will see, so they need to act as mini-home pages too.

Use this information about what visitors are seeking when they arrive at your site and what their expectations may be to direct them to other pages that will meet their needs.

Goal or “Must-See” Pages

The key pages on your site where people make decisions to buy a product, download a sample, subscribe to your newsletter, etc are known as “goal” or “must-see” pages. These are the places to which you drive your traffic to in order to achieve your site objectives.

Use the ClickTracks “Create Labels” tool, and select “visited a certain page” combined with your goal page name as your criteria to track people who visited that page.

Now you can investigate:

Is this page hard to find?

* Do visitors take a long time to reach this page? (check the average time to the page from the Navigation report)

* Are there other “must-see” pages that are critical on the path to this page? (check the “Previous Page” information in the Navigation report)

These findings can give you ideas for improving the navigation to, and positioning of your “Goal Page”.

Does how the visitor found your site affect the success of the “Goal Page”?

* Are there critical keyword searches or referring URL’s that generate better traffic in reaching your goal?

Combine this information with your most effective keywords data to ensure that you’re paying for the best return on investment in generating quality traffic.

(c) Philippa Gamse. All rights reserved.